Thursday, October 22, 2009

Advert influences

This is a newspaper article/advert for The maccabees new album.




www.tellyads.com/show_movie.php?filename=TA9440 - Heres an advert for The Friendly Fires new single.

Location of our video - The lanes







These photos show the locations we will be shooting at. The lanes are were we will have the bike shots and where everyone comes together. The tree is where we will have the performance and were the lights on the tree will be powered by pedal power.

Album Cover Ideas








For our album cover we are planning on having a photo of the tree we are using in the video with the latterns lit up with the band standing infront of it performing or just standing. They will be of a similar postion and attitude of these pictures above to represent their care-free and laid back attitude to life. As it is their first single, promotion of them as a band is vital so they can be identified and become more familair to fans and the population. If a photo of them under the tree is unable to be captured we will get a photo of them performing in the studio or just a bicycle leaning against the tree they performed under.







Copyright notice

Wording of copyright notice:

To the copyright holder

We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

Girls and Boys in Love by The Rumble Strips

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely


Fiona Winter, Imogen Smith, Laura Little and Lillie Ziegler-Pounds
Hurtwood House School

Thursday, October 15, 2009

Friday, October 9, 2009

Organisation and planning of music video - Conversation with Colion, Pedal Power

We emailed pedal power to enquire about possibly using their equipment for our music video.

Dear Sir/Madam

We are four a-level students who are currently planning a music video project for our media course, we were so impressed by your exhibition at The Big Chill that we really wanted to incorporate a pedal power lighting element at the climax of our video.
Could you let us know if it would be possible to use your equiptment and what sort of charges you would make (bearing in mind we are students and do not have a large budget) our sixth form college is near Guildford.

Thankyou in advance for your consideration,

Laura, Imi, Fiona and Lillie

Hi !


better if you give me a call to discuss! I'm sure we could help......


thanks
colin






Hi Colin,
Thanks for the email, we have talked about the budget with our tutor but we think that we will only be able to offer £400, do you think you would be able to offer us a service within this budget?
James our tutor thought you might like to see the kind of videos our school produces, here is the link
http://www.youtube.com/user/hurtwoodhousemedia
Thank you again,
Laura


Hi Laura,


yes I'm sure that we could do something for that.


So can you tell me what you have in mind?


Thanks
Colin
Hi Colin,
Thankyou! that would be perfect,
Sorry i have taken so long to reply, i haven't been able to access my e-mail account.
For our music video project we would like to show video footage of the preparation and setting up of the pedal-powered lights in the tree. Rather than using the dresses you used at the Big Chill, we have decided that coloured lanterns would probably look more atmospheric and fit into the theme of the video better, do you think that would be possible? We also decided that some footage of the bands performance being run by the pedal power would also look very effective,
What are your idea's?
Thanks again
Laura


Hi Laura,


yeah we could do the lanterns.


Only thing is I don't have the ones that we used at the big chill in 2007 and 2008. However I just found some round paper ones that could be used, they look like this but are all white. We'd have to spray them or something for the shoot but they'll be perfect for a temporary installation. What do you think?


Set-up is quite time consuming and I'll need lots of help. Other points:
You'll need to find a tree or something that is easily accessible via ladder so that the lanterns can be hung from.
I need to know know many lanterns you want? (Assume for now one lantern per bike generator)
You'll need to arrange the bikes otherwise I'll need to hire a van which is more cost. Is this possible?
I need to know the distance of each bike from it's corresponding lantern position (just a rough estimate) to work out how much cable we'll need.
what date is the event?
Now with regard running the band's power from the bikes - yes this is more than possible, although we'll need a rough estimate of the total wattage of the equipment they'll be using on the day.


If you get chance please give me a quick call to discuss further.


Sorry its a bit complicated but that is the way it is. Believe it or not it took us 2 days solid to set up the dresses/bikes at the big chill. It is quite a bit of work although I expect we can make this simplier with a bit of planning.


and don't worry we'll make it work!


Thanks
Colin


one more thing,


if i sent you the paper lanterns, you could just paint them all different styles,


ie


http://www.activityvillage.co.uk/decorate_a_paper_lantern.htm

The Treatment

The treatment

Our concept explores ecological issues while trying to promote a youthful, fun and original band. Our 50 styled video includes 3 elements; cycling, performance and preparation which leads to the climax of lighting up a tree through pedal power motions. We have chosen a 1950’s theme in order to present a contrast between the two eras, then and now, and communicating the fun and free lifestyle that they once had. By making this connection we are able to imply how positive life can be if, as a society, we were able to address issues which are threatening our environment
In the cycling scenes we will set up the 50’s atmosphere and introduce the band to the audience. We will film them cycling down a lane using a selection of different angels whilst showing members of the public join in. This presents a sense of community and friendship which attracts our target audience through the positive atmosphere. Overall this element conveys a care-free environment where they have no responsibilities and just focus on being happy.
The performance will be set in a field and a studio. In the field we will show the members of the band performing whilst there’s a crowd around them dancing, having fun which again conveys a care-free environment with no worries or fears of the outside world.
The preparation of the tree will gradually be built into the video, revealing very little about what’s going on and therefore adding suspense and anticipation to what it will be revealed. By the end of the video we see the tree being lit through pedal power motion and that’s the big climax. This shows that their being good to the environment which is very important in today’s society and gives out a positive optimistic approach to life.
This represents the band to be good role models and therefore attracts their target audience. Their target audience is from 15-24. The target audience will be interested in their life style as they show the importance of peer relationships, the environment, music, energy and being young and free.

Demographic profile:

15-24, male and female. Students

Psychographic profile:

Our target audience members would be festival-goers who listen to original, unique styles of music. They find their music from word of mouth, small music gigs and music shops that sell vinyl records. Other bands that’s they are inspired by would be passion pit, vampire weekend, the foals and the mystery jets. Older bands that they may like would be the smiths and the cure. Our target audience would have an alternative, original styled dress sense and laid back attitude to society.

Thursday, October 8, 2009

Treatment for Boys and Girls in Love

Our concept explores ecological issues while trying to promote a youthful, fun and original band. Our 50 styled video includes 3 elements; cycling, performance and preparation which leads to the climax of lighting up a tree through pedal power motions. We have chosen a 1950’s theme in order to present a contrast between the two eras, then and now, and communicating the fun and free lifestyle that they once had. By making this connection we are able to imply how positive life can be if, as a society, we were able to address issues which are threatening our environment
In the cycling scenes we will set up the 50’s atmosphere and introduce the band to the audience. We will film them cycling down a lane using a selection of different angels whilst showing members of the public join in. This presents a sense of community and friendship which attracts our target audience through the positive atmosphere. Overall this element conveys a care-free environment where they have no responsibilities and just focus on being happy.
The performance will be set in a field and a studio. In the field we will show the members of the band performing whilst there’s a crowd around them dancing, having fun which again conveys a care-free environment with no worries or fears of the outside world.
The preparation of the tree will gradually be built into the video, revealing very little about what’s going on and therefore adding suspense and anticipation to what it will be revealed. By the end of the video we see the tree being lit through pedal power motion and that’s the big climax. This shows that their being good to the environment which is very important in today’s society and gives out a positive optimistic approach to life.
This represents the band to be good role models and therefore attracts their target audience. Their target audience is from 15-24. The target audience will be interested in their life style as they show the importance of peer relationships, the environment, music, energy and being young and free.

Demographic profile:

15-24, male and female. Students

Psychographic profile:

Our target audience members would be festival-goers who listen to original, unique styles of music. They find their music from word of mouth, small music gigs and music shops that sell vinyl records. Other bands that’s they are inspired by would be passion pit, vampire weekend, the foals and the mystery jets. Older bands that they may like would be the smiths and the cure. Our target audience would have an alternative, original styled dress sense and laid back attitude to society.