This image introduces the band and is placed at the beginning of the video to notify the audience of the band and their image. The marketing of the band inherits the organic nature of it throughout the video and I marketed in an organic ideology. The band establishes its organic product by playing their own instruments displaying a show of talent and love for music. This can attract their target market who loves music and instruments. It illustrates our choice of using the existing forms and conventions of music marketing. As well as launching the bands image, the visual element of the video demonstrates youthfulness and energy through the colourful lanterns and the girls on the bikes.
The girls on the bikes in the studio link into the concept of the video and song as well as attracting an audience, specifically boys in this case. The attractiveness of the girls attracts the boys and their target audience. However, this can also be seen with the band as they are all boys targeting girls attracting them with their looks, music ability, talent and songs. The combination of both genders attracting each other expands the market and awareness of the band. The outfits of the band link into the concept of the song with the festival goer’s as well as the target audience, with brightly unique clothing symbolising the energy of them and their youthfulness. The positioning of the band also establishes how many members there are and who plays each instrument, which can target those who play the same instruments as them and may act as ‘role models.’
This image is a unique shot filmed through the moving wheel of a bicycle with the band displayed in the background. Its typical in the way that its creative and an innovative way of filming which many bands in this genre try to create, but isn’t a typical shot in the average music video. The image of wheel represents the bike theme and pedal power as well as the concept of the video with journey to the festival which can be seen as the journey of maturity. This can attract the audience of late teens moving onto adulthood. This shot is creative and artistic which resembles the bands songs and ideas. The video is very creative which the outdoor and nature aspect of it. The lanterns can also be seen which is an on going visual element of the video and is leading up to the outdoor performance. The original band The Rumble Strips videos also portray these artistic features in their videos of ‘Girls and Boys in Love and Motorbikes which had a huge influence on our video.
By the 2nd verse they begin to show the ‘nature’ of their video and ideology with the boys and girls cycling to the festival. Its beginning to show the goodness of environmentally friendly society we live in and the atmosphere is exciting and enjoyable. They want this atmosphere to occur when you listen to their track and create a sense of simplicity and youthfulness. This leads us into the festival performance with the pedal power. The cycling again shows them cycling to the festival as well as cycling out of teenage hood and into the open world and adulthood. This attracts the target audience bringing them a sense of adulthood with youthfulness still appearing. The costumes of the band and girls are fun and fashionable which can establish them as fashion icons and role models. This links into the narrative which can be interpreted easily from the video and is light-hearted, which is typical of this genre.
Throughout the video, we have a few shots of the setting up of the festival throughout to leave the audience in suspense to what they are setting up for. This makes the video more exciting and has that aspect to it that you want to watch it again to see if you can make out what the brief installations of the festival are. It also shows the pedal power which is an environmentally friendly way to generate power. This aspect of it attracts a wide audience as it’s a key issue in today’s society ranging form elderly viewers to young viewers. This video gives a positive feel as they’re doing something good for the world and bringing love and enjoyment through the video and song. This connects to the star image. It shows it is not a big production but a realistic and down to earth production where they want to establish and show their talent and sing not show off their wealth by making it a huge production showing wealth and status. This way they market to their target audience, who are down to earth and are not into the glamorous star image which represents wealth and higher status than the consumers. It makes the audience feel they are on the same level as the band and they can ‘connect’ through the music.
This wide shot is showing the band under the lighted tree which is being lit by pedal power. This combines with the nature side of the video and environmentally friendly impact. It shows that the band is concerned about the environmental issues concerned in our society and world today which reflects well on the band showing them trying to do something to decrease the level of carbon dioxide released into the air which could be a cause for global warming. The girls are cycling around the tree which in turn powers the lights and instruments for the band which represents that the girls e.g. the audience are needed to power them and keep them going. It also creates a festival vibe which attracts the target audience of festival goers and old teenagers. This can also benefit festivals showing it’s a fun and exiting even to attend in turn benefiting the bands concerts showing their entertaining and enjoyable events to go too. This cleverly interlinks the narrative with the performance without being too complicated for the audience to see. It shows that they’re a fun, creative band that love to perform and are their too please and entertain their audience and do what they love, which is sing and play their instruments. This is a typical view of this genre which can be seen In many videos including, Vampire Weekend with their video ‘Oxford Comma.’ Which interlinks its performance with the narrative and also focuses on their talent of which is making music.
(Here is the Mystery Jets (the swimming pool) – They also do the same by changing the contrast balance of their pictures. This is from one of their albums. )
This is the left inside cover of our album case. This is not the original photo as you can probably tell, but an edited version. We edited it on Photoshop to enhance certain aspects of the photo and to make it more visually effective. The alternative colours also symbolise how alternative the band is and then energy on the band, which can also be created through the moving wheel. The gives the band a famous and untouchable feel, as well as highlighting the green grass and blue sky emphasising the environmentally friendly vibe about them. It also brings the aspect of the video back to the album and the image of the bikes powering the band, which can also be seen as the fans powering them. You can’t see the entire band, but with the effects, the main singer stands out and the outfit he wore in the music video.
This is the front cover to our CD album cover. It firstly shows the band, off all 4 boys and their talents of playing instruments. It also resembles the video ‘boys and girls in love,’ which could attract more consumers because they may recognise them from that video but did not know their names. The aspect of the bikes and renewable energy is still shown in this picture, with the photo taken through the bike which can also reconnect people with the video. The font of the band also establishes the band as unique and fun and shows they’re not like other ‘boy bands.’
This is our poster for our band. This picture again establishes the band and their instruments and also creates a sense of the video with the girls on the bikes. It’s a very plain canvas unlike other famous artists posters, however this shows their organic ideology and their talent over the ‘glitz and glam’ of being famous, which could be shown through their looks and clothes however this is not what they want to be seen as or promoted as.
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